By Sean Cohen
The future of customer service is here. Technology has made seeking out support faster and easier than ever. But, has your digital age company sacrificed true service in the name of automation?
Today, finding customer support is as simple as writing an e-mail or picking up the phone. But, even though you're not face-to-face with your customers, you still leave a lasting impression. Do you come across as caring and competent, or menacing and mechanical?
Offering stand-out service on the Internet isn't as hard as it is rare. Take these simple steps towards old-style service in the digital age:
Give Each Customer a Personal Response
Be Clear, But Sincere
Offer Live Customer Support
Make Sure Your Support Reps Have All the Answers
Give Each Customer a Personal Response
When a customer sits down to e-mail your company, it's because he needs help. He chooses e-mail because it's quick, but his request still warrants a satisfying and personal response!
Companies eager to save time and money often take automation too far in their customer support. Each customer has a unique question, and deserves a unique answer. Even if you save time by copying and pasting stock replies, change the opening and closing to make the message sound less robotic.
Be Clear, But Sincere
When responding to customers' e-mail, be sincere and to the point. Before sending a message, try turning the tables. Ask yourself, "Would this answer satisfy me if I were the customer?"
Take that extra moment to give your customer the help he deserves. It might mean the difference between a satisfied customer and a credit card chargeback!
Offer Live Customer Support
E-mail has become an acceptable form of communication. But, live customer support is still necessary. The plethora of information available online can be overwhelming to customers, especially those new to the Internet!
Single your company out from the crowd by providing customers with a real person to talk to. Live phone support is an invaluable way to foster trust. When your customer has reached the end of his Internet rope, and just needs help, your toll free number is the answer he's looking for.
Make Sure Your Support Reps Have All The Answers
The presence of phone support will do no good if your staff doesn't know your product! Customer support reps should be warm and friendly, and willing to help with any aspect of your product.
What a good feeling it is to talk to someone who feels confident in his product. It's even better if he's knowledgeable enough to solve your problem without transferring you all around the company!
Provide Stand-Out Service; Gain Lifelong Customers
Too many e-businesses skimp on customer service, hiding behind web sites and message boards. Customer support is an integral part of every company, even those operating solely online. Be one of the few to offer stellar service, and gain customers for life!
Customer Service is becoming a lost art, but Sean Cohen wants to make sure that never happens at AWeber Communications! Find out what service is meant to be.
Aweber is giving a 30-day trial on their autoreponder system. Visit this link to learn more: Aweber Autoreponder Free Trial
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Showing posts with label Leverage Your Time. Show all posts
Showing posts with label Leverage Your Time. Show all posts
Handling the Pyramid Objection
So many people are afraid of Network Marketing because they just don't understand it. They've been trained by society to think that it's bad or a scam. If you explain to them that all companies are pyramids, they might just "get it". Every corporation is a pyramid in one way or another. The company President makes more than the Vice-President, who makes more than the Manager, who makes more than the Supervisor, who makes more than the work force. Why? Because as you move up the corporate ladder, you have to bring certain things to the table. You have to know what you are doing. You have to be able to get the job done. You have to be able to train those that work for you. And so on. Try explaining the pyramid objections with the steps below and see what happens.
Step 1:
When a pyramid objection comes up, ask your prospect to think about a typical business where there is a sales rep and a sales manager. Like car sales, or insurance sales. Draw a picture showing only one sales manager (make him the color blue) with sales reps working for him. Make sure you make the statement, “The manager is only valuable to the sales reps if they have experience selling what they’re asking the sales reps to sell.” Then ask, “Does this make sense to you?” Or “Do you agree with this?” It’s very important to get them involved in this discussion.
Step 2:
Once they are involved with the discussion, I normally probe a little with “Does the sales manager normally make a little more money than the sales reps?” Which most people will answer “yes”. I then ask, “Is what I’ve just drawn a pyramid because sales reps work under a sales manager? Is it a pyramid because the sales manager makes a commission off what the sales reps sell?” This is where the discussion normally opens up. Try to keep them on just answering what has been discussed up to this point. Meaning, if they try to take it further and ask or say something else, reply with, “We’ll get to that…right now just tell me if this is a pyramid.” After that is settled, then move on.
Step 3:
Ask them, “What happens when there are more sales reps than the manager can handle?” What you’re leading them to answer is, “The company needs to hire another sales manager.” Then you can say, “Good! Where can the company get this new sales manager from?” You are trying to guide the prospect to see that either the company can hire a new person from Monster(dot)com (or wherever) or they can take one of the existing sales reps and make them a manager.
Guide them towards seeing that the better way would be to take an existing sales rep and make them a manager because they are already knowledgeable on how to sell that product. If they were to hire a new person they would have to educate that person on the products and the way the company operates. But, that new person wouldn’t have the respect of the sales force because “He’s never done it!”
But if they take an existing sales rep and make him a manager - he would know the product, know the way the business and company operates and would have the respect of the sales reps. But regardless of which place the company chooses to get this new manager, you’ve now added a new manager. Now draw another manager (beside and to the right of the first manager -- the blue guy in Step 1) with sales reps below him.
Step 4:
Then ask, “This is the way that most companies grow their sales force. Does this make sense?” Get their agreement. Then label the top of the picture “Multi-Width-Marketing.” Then say, “Multi means more than one. Width means that it grows laterally and marketing means that they are all marketing the product. Make sense? Any questions on this?”
Once all of this is settled in their mind - then move forward. DO NOT MOVE FORWARD UNTIL THEY UNDERSTAND UP TO THIS POINT. There can not be any confusion AT ALL.
Step 5:
Then say, “Let’s just take the same picture and draw it a little differently”. Circle the man in blue and his sales reps and say, “I’m going to draw this sales manager again.” Draw it on your paper. Then say, “Instead of hiring a new manager from Monster(dot)com we’re going to take a person who already knows the product, the company and the business and make them our new sales manager. Since it will be one of these sales reps, I’m just going to keep the drawing the same by drawing a new sales rep under them.”
You don’t need to draw 3 levels to make the point. So just draw two levels to begin with. Then, label level 1 and level 2. Then write at the top “Multi-level Marketing and say, “Multi meaning more than one, level meaning growing vertically and marketing meaning that everyone is marketing the product." This should give you the basics of how to handle this objection once and for all.
Remember, the sales rep should make a bigger commission than the sales manager on each individual sale. Explain this to your prospect. Maybe your company pays a 35% commission on all sales made by the sales rep... which lets your prospect know that they are making a pretty good commission on every sale.... but the manager would make only 4% of that, or maybe just 4% of the difference between the retail price and the 35%. This lets your prospect see that even though someone else is making money from the efforts of their sales, they will see that this amount is very small compared to what they are making. Good "managers" should be holding training calls and role playing sessions, crafting presentations for their downlines to send their prospects to, and holding meetings to announce company news and product offerings. They should also be actively trying to sell the products or services that their organization provides.
Step 1:
When a pyramid objection comes up, ask your prospect to think about a typical business where there is a sales rep and a sales manager. Like car sales, or insurance sales. Draw a picture showing only one sales manager (make him the color blue) with sales reps working for him. Make sure you make the statement, “The manager is only valuable to the sales reps if they have experience selling what they’re asking the sales reps to sell.” Then ask, “Does this make sense to you?” Or “Do you agree with this?” It’s very important to get them involved in this discussion.
Step 2:
Once they are involved with the discussion, I normally probe a little with “Does the sales manager normally make a little more money than the sales reps?” Which most people will answer “yes”. I then ask, “Is what I’ve just drawn a pyramid because sales reps work under a sales manager? Is it a pyramid because the sales manager makes a commission off what the sales reps sell?” This is where the discussion normally opens up. Try to keep them on just answering what has been discussed up to this point. Meaning, if they try to take it further and ask or say something else, reply with, “We’ll get to that…right now just tell me if this is a pyramid.” After that is settled, then move on.
Step 3:
Ask them, “What happens when there are more sales reps than the manager can handle?” What you’re leading them to answer is, “The company needs to hire another sales manager.” Then you can say, “Good! Where can the company get this new sales manager from?” You are trying to guide the prospect to see that either the company can hire a new person from Monster(dot)com (or wherever) or they can take one of the existing sales reps and make them a manager.
Guide them towards seeing that the better way would be to take an existing sales rep and make them a manager because they are already knowledgeable on how to sell that product. If they were to hire a new person they would have to educate that person on the products and the way the company operates. But, that new person wouldn’t have the respect of the sales force because “He’s never done it!”
But if they take an existing sales rep and make him a manager - he would know the product, know the way the business and company operates and would have the respect of the sales reps. But regardless of which place the company chooses to get this new manager, you’ve now added a new manager. Now draw another manager (beside and to the right of the first manager -- the blue guy in Step 1) with sales reps below him.
Step 4:
Then ask, “This is the way that most companies grow their sales force. Does this make sense?” Get their agreement. Then label the top of the picture “Multi-Width-Marketing.” Then say, “Multi means more than one. Width means that it grows laterally and marketing means that they are all marketing the product. Make sense? Any questions on this?”
Once all of this is settled in their mind - then move forward. DO NOT MOVE FORWARD UNTIL THEY UNDERSTAND UP TO THIS POINT. There can not be any confusion AT ALL.
Step 5:
Then say, “Let’s just take the same picture and draw it a little differently”. Circle the man in blue and his sales reps and say, “I’m going to draw this sales manager again.” Draw it on your paper. Then say, “Instead of hiring a new manager from Monster(dot)com we’re going to take a person who already knows the product, the company and the business and make them our new sales manager. Since it will be one of these sales reps, I’m just going to keep the drawing the same by drawing a new sales rep under them.”
You don’t need to draw 3 levels to make the point. So just draw two levels to begin with. Then, label level 1 and level 2. Then write at the top “Multi-level Marketing and say, “Multi meaning more than one, level meaning growing vertically and marketing meaning that everyone is marketing the product." This should give you the basics of how to handle this objection once and for all.
Remember, the sales rep should make a bigger commission than the sales manager on each individual sale. Explain this to your prospect. Maybe your company pays a 35% commission on all sales made by the sales rep... which lets your prospect know that they are making a pretty good commission on every sale.... but the manager would make only 4% of that, or maybe just 4% of the difference between the retail price and the 35%. This lets your prospect see that even though someone else is making money from the efforts of their sales, they will see that this amount is very small compared to what they are making. Good "managers" should be holding training calls and role playing sessions, crafting presentations for their downlines to send their prospects to, and holding meetings to announce company news and product offerings. They should also be actively trying to sell the products or services that their organization provides.
The "Must Have" Skill
We've got about a month left in 2007, so let's get to work, change
other's lives, change OUR lives, and make some money. 2008 is going to be your best year ever if I have anything to do with it.
If you want to triple your income this year and finally take
control of your financial destiny, then I highly recommend you do
everything I say.
Successful entrepreneurs are eager students. I know I am, and as of
today, the new school semester is officially in session.
Let's go ahead and assume we're getting a fresh start for the new
year...
Back to day one as an entrepreneur...
What's going to serve as your foundation?
What do you need to know more than anything else that will affect
every aspect of your business from this day forward?
What's the one skill that will have more of an impact on your
income and the number of distributors your sponsor... the one skill
that will give you complete power over the fate of your entire
business... the one skill that you simply cannot move forward in any
fashion without?
Well it's not your phone skills, it's not Google Adwords, it's not
SEO, and it's not YouTube...
It's the un-sexy, un-assuming, 11-letter word that spells
"copywriting".
==============Advertisement=======================
http://www.topsecretswipefile.com/8WaysToFail.html
==================================================
Here's why copywriting has such an impact...
This business is all about leverage... By the very definition of
"M.L.M", our compensation plans are structured to pay a small
percentage of production, on a large number of people. We get to
leverage the actions and results of many.
Well in order to build an organization of many, you have to be able
to leverage yourself as the builder of the business.
Brad Pitt makes as much money as he does because he has millions of
TV commercials, (marketing machines), selling his movies for him.
Successful networkers do the same thing. They aren't handing out
fliers one-at-time to strangers, or holding meetings with 10 people
in a room. They have 1000's of pay-per-click ads promoting their
opportunity for them to 1000's of people around the world 24/7.
They have auto responder messages that build relationships, and
sell their products for them, automatically whether they're at work
or on the beach.
Sales letters never complain. They never call in sick. They never
quit, and they always give a PERFECT presentation.
Could you imagine if Brad Pitt had to call people by phone and
persuade them to go see his movie?
You'd probably think he was crazy right?
We'll isn't that what most networkers are doing? Calling all of
their leads one at a time to persuade them to join their
opportunity?
Scary huh!?
You need to talk to 5,000 leads at once through a medium such as a
letter, video, or email, and let the interested people raise their
hands and come to you, and COPYWRITING is what allows you to do that effectively.
And you probably do that some of that stuff now in one way or
another...You probably have an email autoresponder, and you probably do some kind of advertising.
BUT...
There's a very good chance that you're not getting the kind of
results you think you should...
I can't tell you how many times I've been asked by distributors to
show them how to write an autoresponder series that will get their
prospects salivating with desire to call them and get started,
credit card in hand.
Their emails simply don't produce that kind of reaction and they
can't figure out why.
==============Advertisement=======================
http://www.topsecretswipefile.com/8WaysToFail.html
==================================================
Same goes for writing Google ads and sales letters. Some produce
leads, distributors, and sales like a champ, while others
strike-out.
And the difference between the two is what we're talking about... The
skill of copywriting... the magic fairy-dust sprinkled on top of
written words that turn them into a living, breathing sales person
that recruits and makes money for you.
You can't just write a sales letter and call yourself a copywriter,
any more than you could recite some lines from a movie and call
yourself an actor. Like everything else in life, it's a skill set
that requires some study.
But thankfully, there are some short-cuts you can take. You don't
have to reinvent the wheel here, and you wouldn't want to.
Some great resources I highly recommend are Dan Kennedy's book,
"The Ultimate Sales Letter" which you can buy at Barnes And Nobles
or Amazon for about $15.00.
Another "must read", is "Scientific Advertising" by Claude Hopkins.
This is one of the oldest/best books every written on the topic and
I'd like to give you a free copy. You can click here to download it
right now....
www.topsecretswipefile.com/scientificadvertising.pdf
Finally, (and most importantly), you'll want to study and learn
from the individuals who are already in your market, and producing
big results with their copy.
People who know what works and who literally earn a living writing
copy are the best ones to learn from. Here's the web page:
http://www.topsecretswipefile.com/8WaysToFail.html
This guy is AMAZING when it comes to writing letters and websites
that get your prospects to whip out their wallets and BUY, and his
under-the-radar style is perfect for the over-hyped networking
industry.
So to recap, I consider this skill the foundation for you entire
business.
You've got to learn how to write effective copy because you need to...
- Write ads that generate traffic
- Write capture pages that produce leads
- Write a sales letter that sells your opportunity for you.
- Write an email series that gets your leads to call you.
- Write training emails that motivate your team to take action
- And so on...
What in the world are you going to do if you don't learn this skill?
I know... You'll be stuck buying leads and dropping business cards in
bathrooms like everyone else.
Anyway... Enough of my rant for today.
This is my biggest piece of advice for turning 2008 into your
break-out year.
Don't miss it: http://www.topsecretswipefile.com/8WaysToFail.html
other's lives, change OUR lives, and make some money. 2008 is going to be your best year ever if I have anything to do with it.
If you want to triple your income this year and finally take
control of your financial destiny, then I highly recommend you do
everything I say.
Successful entrepreneurs are eager students. I know I am, and as of
today, the new school semester is officially in session.
Let's go ahead and assume we're getting a fresh start for the new
year...
Back to day one as an entrepreneur...
What's going to serve as your foundation?
What do you need to know more than anything else that will affect
every aspect of your business from this day forward?
What's the one skill that will have more of an impact on your
income and the number of distributors your sponsor... the one skill
that will give you complete power over the fate of your entire
business... the one skill that you simply cannot move forward in any
fashion without?
Well it's not your phone skills, it's not Google Adwords, it's not
SEO, and it's not YouTube...
It's the un-sexy, un-assuming, 11-letter word that spells
"copywriting".
==============Advertisement=======================
http://www.topsecretswipefile.com/8WaysToFail.html
==================================================
Here's why copywriting has such an impact...
This business is all about leverage... By the very definition of
"M.L.M", our compensation plans are structured to pay a small
percentage of production, on a large number of people. We get to
leverage the actions and results of many.
Well in order to build an organization of many, you have to be able
to leverage yourself as the builder of the business.
Brad Pitt makes as much money as he does because he has millions of
TV commercials, (marketing machines), selling his movies for him.
Successful networkers do the same thing. They aren't handing out
fliers one-at-time to strangers, or holding meetings with 10 people
in a room. They have 1000's of pay-per-click ads promoting their
opportunity for them to 1000's of people around the world 24/7.
They have auto responder messages that build relationships, and
sell their products for them, automatically whether they're at work
or on the beach.
Sales letters never complain. They never call in sick. They never
quit, and they always give a PERFECT presentation.
Could you imagine if Brad Pitt had to call people by phone and
persuade them to go see his movie?
You'd probably think he was crazy right?
We'll isn't that what most networkers are doing? Calling all of
their leads one at a time to persuade them to join their
opportunity?
Scary huh!?
You need to talk to 5,000 leads at once through a medium such as a
letter, video, or email, and let the interested people raise their
hands and come to you, and COPYWRITING is what allows you to do that effectively.
And you probably do that some of that stuff now in one way or
another...You probably have an email autoresponder, and you probably do some kind of advertising.
BUT...
There's a very good chance that you're not getting the kind of
results you think you should...
I can't tell you how many times I've been asked by distributors to
show them how to write an autoresponder series that will get their
prospects salivating with desire to call them and get started,
credit card in hand.
Their emails simply don't produce that kind of reaction and they
can't figure out why.
==============Advertisement=======================
http://www.topsecretswipefile.com/8WaysToFail.html
==================================================
Same goes for writing Google ads and sales letters. Some produce
leads, distributors, and sales like a champ, while others
strike-out.
And the difference between the two is what we're talking about... The
skill of copywriting... the magic fairy-dust sprinkled on top of
written words that turn them into a living, breathing sales person
that recruits and makes money for you.
You can't just write a sales letter and call yourself a copywriter,
any more than you could recite some lines from a movie and call
yourself an actor. Like everything else in life, it's a skill set
that requires some study.
But thankfully, there are some short-cuts you can take. You don't
have to reinvent the wheel here, and you wouldn't want to.
Some great resources I highly recommend are Dan Kennedy's book,
"The Ultimate Sales Letter" which you can buy at Barnes And Nobles
or Amazon for about $15.00.
Another "must read", is "Scientific Advertising" by Claude Hopkins.
This is one of the oldest/best books every written on the topic and
I'd like to give you a free copy. You can click here to download it
right now....
www.topsecretswipefile.com/scientificadvertising.pdf
Finally, (and most importantly), you'll want to study and learn
from the individuals who are already in your market, and producing
big results with their copy.
People who know what works and who literally earn a living writing
copy are the best ones to learn from. Here's the web page:
http://www.topsecretswipefile.com/8WaysToFail.html
This guy is AMAZING when it comes to writing letters and websites
that get your prospects to whip out their wallets and BUY, and his
under-the-radar style is perfect for the over-hyped networking
industry.
So to recap, I consider this skill the foundation for you entire
business.
You've got to learn how to write effective copy because you need to...
- Write ads that generate traffic
- Write capture pages that produce leads
- Write a sales letter that sells your opportunity for you.
- Write an email series that gets your leads to call you.
- Write training emails that motivate your team to take action
- And so on...
What in the world are you going to do if you don't learn this skill?
I know... You'll be stuck buying leads and dropping business cards in
bathrooms like everyone else.
Anyway... Enough of my rant for today.
This is my biggest piece of advice for turning 2008 into your
break-out year.
Don't miss it: http://www.topsecretswipefile.com/8WaysToFail.html
Top 8 List Of Business Building Techniques Being Taught That Flat Out – Do Not Work…
1. Building a list of your friends and family. You know…your warm market. Companies love teaching you this. Why? If they have 100,000 associates and everyone builds a “list” the company is growing! What did this do for your business? OK…maybe you added one or 2 associates and got yourself a whopping check for $3.84. This method, mathematically speaking, is terribly inefficient.
2. Passing out business cards, brochures, audios and DVD’s. Does this technique sound familiar? Companies love it! They make money all over the place. Every time you purchase one of their “promotional” products they’re making money and guess what…when the one in 100 cd’s that you handed out turns into a new associate their business just grew. Again, for them it’s about numbers. If they have a huge associate base even if the conversion rate is only 1% they’re still growing and better yet, they’re making money off you every single time you run out of “promotional” items and have to purchase more. Not a bad situation for them now is it?
3. 3-way calling. This has got to be one of the most counter productive methods to grow a business that exists. One of the biggest things that’s critical in growing a business is that you need to be the expert. Not your upline or the “triple platinum” that’s 3 levels above you. YOU need to be an expert. Why would you let someone else fill that role for you?
4. Hotel meetings and driving all over town. Doesn’t this defeat the purpose of having a “home based business”? I can’t tell you how many people that we consult with that are constantly driving all over town picking up meal tabs for this “prospect that’s about to come a new associate”. Uh huh. If we had a dime for every time we heard “I’m gonna bring this one in during lunch” we’d be rolling in deep, thick piles of cash.
5. The Product sales itself! I love this one. If the product truly sold itself why would the company need you? Do you think they would have resorted to network marketing as a business model and form of distribution to get their products in the hands of the masses? Fat chance. They would have opened up retail stores all over the country. They wouldn’t have a need for you. I’ll be blunt. Products don’t sell themselves. They need advertising and promotion. Look at every commercial on T.V.; radio, newspaper ads, etc are those products selling themselves. If so, why’d they spend big bucks to purchase airtime or ad space? Big myth. Please, for the sake of your wallet, don’t fall into this trap. Products don’t sell themselves. Companies know this, but it sounds so good when they make those types of statements that they can’t refrain from telling us things like that.
6. The ‘ol 3 who get 3 who get 3 and you’re filthy, stinkin’ rich. I’m sure you’ve heard of this one. All you have to do is get 3 and then help those 3 get three and get those people 3 and POOF…your checking account explodes and you’re making a nice tidy 6 figure annual income. This one almost makes me chuckle out loud. This mythical, completely unrealistic way of growing a business flat out, does not work. We have yet to see one single person (out of over 4,000 students) that has used this approach and found the success they were seeking. It just doesn’t happen.
7. All you have to do is put up a website, share it with your neighbors (or put it on your business card) and you’re well on your way to a nice, sizeable income. This couldn’t be further from the truth. If you’ve done any type of marketing you’ve quickly realized that this isn’t the way to get the job done. Not even close. There truly is an art and science to how the site should be constructed, what to have on it and getting targeted visitors to your site that truly have a need and desire for what you’re marketing. Just having a website means absolutely nothing. It’s a tool that must be used properly and the vast majority of marketers have not been skilled on how to use it appropriately.
8. Holding home parties will make you rich! How many leaders do you know that are making in excess of a quarter million a year that are holding house parties? This is a technique that can and does work if you’re looking to grow your business at a snail’s pace and you’re on the 40-year game plan to start making the “big bucks”. If you’re on a different plan, you need a faster and much more efficient way of making this happen. Home parties just won’t cut it. There are other ways of making it happen that is a whole lot easier and you don’t have to have strangers in your home every week either!
Visit http://www.explosivemlm.com/8WaysLR.htm to Find Out How to Finally Succeed in Network Marketing!
2. Passing out business cards, brochures, audios and DVD’s. Does this technique sound familiar? Companies love it! They make money all over the place. Every time you purchase one of their “promotional” products they’re making money and guess what…when the one in 100 cd’s that you handed out turns into a new associate their business just grew. Again, for them it’s about numbers. If they have a huge associate base even if the conversion rate is only 1% they’re still growing and better yet, they’re making money off you every single time you run out of “promotional” items and have to purchase more. Not a bad situation for them now is it?
3. 3-way calling. This has got to be one of the most counter productive methods to grow a business that exists. One of the biggest things that’s critical in growing a business is that you need to be the expert. Not your upline or the “triple platinum” that’s 3 levels above you. YOU need to be an expert. Why would you let someone else fill that role for you?
4. Hotel meetings and driving all over town. Doesn’t this defeat the purpose of having a “home based business”? I can’t tell you how many people that we consult with that are constantly driving all over town picking up meal tabs for this “prospect that’s about to come a new associate”. Uh huh. If we had a dime for every time we heard “I’m gonna bring this one in during lunch” we’d be rolling in deep, thick piles of cash.
5. The Product sales itself! I love this one. If the product truly sold itself why would the company need you? Do you think they would have resorted to network marketing as a business model and form of distribution to get their products in the hands of the masses? Fat chance. They would have opened up retail stores all over the country. They wouldn’t have a need for you. I’ll be blunt. Products don’t sell themselves. They need advertising and promotion. Look at every commercial on T.V.; radio, newspaper ads, etc are those products selling themselves. If so, why’d they spend big bucks to purchase airtime or ad space? Big myth. Please, for the sake of your wallet, don’t fall into this trap. Products don’t sell themselves. Companies know this, but it sounds so good when they make those types of statements that they can’t refrain from telling us things like that.
6. The ‘ol 3 who get 3 who get 3 and you’re filthy, stinkin’ rich. I’m sure you’ve heard of this one. All you have to do is get 3 and then help those 3 get three and get those people 3 and POOF…your checking account explodes and you’re making a nice tidy 6 figure annual income. This one almost makes me chuckle out loud. This mythical, completely unrealistic way of growing a business flat out, does not work. We have yet to see one single person (out of over 4,000 students) that has used this approach and found the success they were seeking. It just doesn’t happen.
7. All you have to do is put up a website, share it with your neighbors (or put it on your business card) and you’re well on your way to a nice, sizeable income. This couldn’t be further from the truth. If you’ve done any type of marketing you’ve quickly realized that this isn’t the way to get the job done. Not even close. There truly is an art and science to how the site should be constructed, what to have on it and getting targeted visitors to your site that truly have a need and desire for what you’re marketing. Just having a website means absolutely nothing. It’s a tool that must be used properly and the vast majority of marketers have not been skilled on how to use it appropriately.
8. Holding home parties will make you rich! How many leaders do you know that are making in excess of a quarter million a year that are holding house parties? This is a technique that can and does work if you’re looking to grow your business at a snail’s pace and you’re on the 40-year game plan to start making the “big bucks”. If you’re on a different plan, you need a faster and much more efficient way of making this happen. Home parties just won’t cut it. There are other ways of making it happen that is a whole lot easier and you don’t have to have strangers in your home every week either!
Visit http://www.explosivemlm.com/8WaysLR.htm to Find Out How to Finally Succeed in Network Marketing!
Are You Managing or Leading?
Instead of asking "Why can't my distributors get going?" you should find ways to lead them to want to do it.
When deadlines are pressing and every one's whining, when you've reminded someone of a special that's valid just for this month for the umpteenth time, or when you've seen the usual suspects drag in late to meetings, conference calls, or not grow their business have you ever said in frustration, "Why can't they just do what I'm doing?" Welcome to the club!
At the end of the day, it feels like being an upline is like being a glorified babysitter. The duties are the same but the shoe sizes are bigger. You spend your time chasing your distributors around and reminding them of what they are supposed to do and not do.
There has to be a better way, right?
It's called leadership. When you lead, you create an environment where people decide to follow, to take responsibility, and to beheld accountable. When you manage, you tell people what to do, monitor the progress, and make adjustments. Network Marketing is not about 'managing' your 'employees'. You have no employees. You have distributors. You shouldn't press them to do what they don't want to do; the more you lead and the less you manage, the more successful both you and your distributors will be.
Explain How They Fit in the Bigger Picture
The first step in leadership is determining where you are going. How can people grow their own business if they don't know their purpose? How does their participation in their own business fit in the big picture or even the next cog in the wheel? If they don't know what that next level in the company is, they won't see the big picture. If they don't know what bringing in 10 additional people to their business means for them, they won't do it. People take responsibility more easily when they know what they're responsible for.
The second step is gaining commitment. Make sure you have clearly communicated what it takes to grow their business and that you've provided some sort of training, because if you haven't been specific, you are going to get mixed results.
Then make sure they understand why the system exists and ask them to identify any obstacles that keep them from achieving the system.
As an upline, your job is to provide resources and remove obstacles. When commitment wanes, as it will when the going gets tough, remind people about the importance of their commitment to the big picture. Not your big picture... but what the big picture is for them.
The third step is inviting people to improve the process. Get them watching for ways to continually do things better. Do some role playing. Have a mock presentation. Have a conference call and invite people in your group to discuss what's holding them back. Susie in Maine could have just the answer that Jeff in Texas is looking for.
If you want to challenge your very best distributors to stay engaged, ask for and reward innovative thinking. Encourage people to use "alien eyes" when they do their prospecting. That means to prospect with an outside perspective and ask, "Why do we do it this way?"
Leading Means Caring
The fourth step is showing you care. The old saying goes, "They don't care how much you know until they know how much you care."
If you often find yourself saying, "Why can't they just sponsor more people" or "Why can't they just sell more, they'd make so much money for themselves if they did", look at your own attitude.
Have you been empathetic and caring about what is going on with them?
All of our lives are divided into segments. It is unrealistic to believe people can leave the rest of their lives outside the door when they are prospecting. Taking an interest in people and their lives will earn their caring toward you, as well. People enjoy working with and giving to people they care about. People are loyal to people they care about.
The fifth step is helping people find the right fit. Sometimes we put a round peg in a square hole and wonder why it doesn't work. It's really hard to be successful if you don't have the knowledge, skill, or talent. Does your company have online training? Does your company have business aids that would really help your downline? Did you read a book recently that helped you in your business? Do you have a mentor? Do you have a marketing plan?
Lead them in the right direction. If they are serious about building their business, they will take action. If they aren't serious about building their business, they'll keep doing what they're doing to not grow their business. How much of your time do you want to take up with someone who's not serious? You can lead a horse to water, but you can't make it drink.
So, the next time you're pulling your hair out asking "Why can't they just sponsor and sell more?" ask yourself, "Am I doing everything I can do as a leader to help them succeed?" You have to lead by creating an environment where they both want to be and can be successful.
Lana Robinson
Home Business Repair Consultant
205-919-9561
lanadtm@gmail.com
http://www.growmymlmtoday.com/
You Need a Clone
I must speak to at least 20 people a day in Network Marketing or any sort of home business, who tell me they just can't seem to get ahead. They're either babysitting their downline, working with new prospects, trying to come up with more and more inventive ways to get loads of people to look at their business, or at least 2 dozen other things holding them back from growing their business.
It seems that everyone is running full speed and going nowhere. I'll even bet that's how you feel too isn't it?
Well, today is gonna be good for you, as I'm about to teach you The Secret Art Of Cloning Yourself!
And no, this isn't some weird science experiment.
I'm talking about the art and science of delegation. You see most people in regular businesses, delegate to people below them. They'll delegate jobs that they don't like doing or jobs they don't have time for.
You, as a home business owner, don't have anyone to delegate too. Sure you can hire an assistant (and believe me this can be a god-send as your organization grows), but you don't need to at first.
You need to be smarter than your boss at the J.O.B. You need to maximize and leverage what you have available.
Therefore, look to your downline, as your subordinates in a way. Just remember they are all business owners and can tell you to go jump off a bridge without risk of getting fired, but you can get them to work for you, if you do it right.
For example if you have someone in your downline who is very good at typing - have them do the team newsletter instead of you. If you have someone who is good on the computer, have them do the website instead of you.
The key in all this is to build up the person you're going to delegate work to. Tell them that you respect the way they grow their business, and you'd like them to start taking a more integral role in the way the team works. Let them know that you'd like them to become part of your inner circle of people you work with, and in exchange you're looking for them to start doing job X on a monthly basis. In exchange you'll be spending focused time helping them grow their downlines, maybe even putting a percentage of your growth into their downline.
This way its a win win. Everyone in your team is feeling included. You're building leadership and leaders beneath you which is essential to success, everyone is doing what they are best at and benefiting from everyone else's best assets.
And you just gained hours of time a week to actually work on growing your business.
It'll be just like you cloned yourself.
Lana Robinson
Home Business Repair Consultant
205-919-9561
lanadtm@gmail.com
http://www.growmymlmtoday.com/
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