This is so true! Sure, you can learn how to use social networking sites like Facebook, MySpace, Twitter and a load of others out there, but if you don't know "how" to advertise and "to whom" to advertise, you may be wasting your time.
Let's say for instance that you are in a Health and Wellness business and you are using Facebook to meet new "prospects" for joining you in your business. How often to you click on links to actually join someone's business that lives 5 states over from yours. Not likely, huh? But think about all those people on Facebook selling eBooks and courses on how to use social networking to build your fortune. How often do you think people click on those links? I would venture to say a lot of people do!
I invite you to read the original post here and make sure you leave some comments, I'd love to hear what you think!