Does an Exclusive Lead mean that you are truly the only person receiving that lead?
The hopeful answer is: Sometimes!
The reality is: Probably Not.
Let’s take a look at the many definitions or common categories that an Exclusive Lead can fall into:
Often times “Exclusive” means that you are only person in your particular company to receive that lead, but you still share the lead with several other people from competing companies.
Other times “Exclusive” means that your leads are exclusive for a short amount of time such as 3-7 days. After this timeframe, the Leads are sold several more times, often averaging 5-7 times.
Is it wrong for companies to do this? Absolutely not! Unless of course you are willing to spend 3 or 4 times the cost of the lead to truly get the exclusive rights to it. By selling a lead multiple times, it is the most cost effective way for a lead company to be able to get fresh leads into your hands at a price you can afford. It is only wrong if a lead company does not properly represent what you are purchasing.
Another variable you should keep in mind is that often, when people are looking for an income opportunity online, your prospect may not have just responded to one advertisement or filled out one form requesting information about a home business.
Many times people fill out multiple forms so they can compare different opportunities. You might have 3 different people thinking they have just purchased an “exclusive” lead only to find out later that the same person filled out 3 separate forms which went to 3 different people.
Did you compare different opportunities before you decided your current company was the right fit for you?
Just because you are not the only person contacting a lead, does not mean you will not have success. What it really boils down to is sorting through your lead list looking for the right people for your opportunity.
Not every opportunity if right for everyone. You might have just the opportunity they are looking for and you only spent .20 cents on the same lead that cost someone else who called them a week before you $4.00 or more.
Here's a suggestion for Opportunity Seeker leads: http://oppseekingleads.biz/54981
|
Overcoming Prospect Objections
When you talk to prospects about your products and opportunity do you notice that some people just won't get started even when you answer all of their so-called objections?
These people are the skeptics and no amount of talking and arguing with them will ever get them started. So how do you overcome someone's skepticism?
Excellent question and the answer to that question is: you don't. Yep, you read right. You actually don't say anything to overcome their objection. What you do do though, is get them testimonies from other people about your product or testimonies about the company and opportunity from others who are involved with it.
Now when you are talking to someone who is interested in getting started with you and joining your team but are hesitant and reserved about jumping right in and getting started right away. What you need to do is provide your prospect with some third party validation about the company and opportunity because nothing that you can say will overcome their skepticism.
This is why gathering testimonials from your customers, and fellow team members is so crucial.
The reason testimonials are so important is because it shows your prospect that other people who aren't trying to "sell" them something have taken the "chance" and have tried your products or gotten involved with your opportunity. This gives your prospect peace of mind in knowing that they aren't the only ones trying and/or doing this, and that others have been there, but most importantly have had positive experiences.
These people are the skeptics and no amount of talking and arguing with them will ever get them started. So how do you overcome someone's skepticism?
Excellent question and the answer to that question is: you don't. Yep, you read right. You actually don't say anything to overcome their objection. What you do do though, is get them testimonies from other people about your product or testimonies about the company and opportunity from others who are involved with it.
Now when you are talking to someone who is interested in getting started with you and joining your team but are hesitant and reserved about jumping right in and getting started right away. What you need to do is provide your prospect with some third party validation about the company and opportunity because nothing that you can say will overcome their skepticism.
This is why gathering testimonials from your customers, and fellow team members is so crucial.
The reason testimonials are so important is because it shows your prospect that other people who aren't trying to "sell" them something have taken the "chance" and have tried your products or gotten involved with your opportunity. This gives your prospect peace of mind in knowing that they aren't the only ones trying and/or doing this, and that others have been there, but most importantly have had positive experiences.
Psychological Triggers
What makes people buy?
It's an interesting question but just imagine
if you had the answers.
How would you market differently?
For starters, you'd save a lot of money
because you'd know exactly where to spend
your advertising dollars.
It instantly puts remarkable power into all
of your marketing communications to inspire
and convince your prospects and customers to
purchase ANY product or service you sell, at
anytime... and as often as you want
There are two words that describe what we are
talking about:
** Psychological Tactics **
Two of the world's top online marketers
narrowed down the list to the Top 21
Psychological Triggers that make people
want to buy.
It's a fascinating analysis of over 89 case
studies of these powerful tactics in action.
You can read all the details here:
http://psychological.generatorsoftware.com/x.php?af=424197
Enjoy!
P.S Click on the link below and you’ll learn
how to squeeze more cash-profits out of the
customers you attract during any economic
downswing, meltdown, or recession... even if
you're on a shoestring budget!
http://psychological.generatorsoftware.com/x.php?af=424197
It's an interesting question but just imagine
if you had the answers.
How would you market differently?
For starters, you'd save a lot of money
because you'd know exactly where to spend
your advertising dollars.
It instantly puts remarkable power into all
of your marketing communications to inspire
and convince your prospects and customers to
purchase ANY product or service you sell, at
anytime... and as often as you want
There are two words that describe what we are
talking about:
** Psychological Tactics **
Two of the world's top online marketers
narrowed down the list to the Top 21
Psychological Triggers that make people
want to buy.
It's a fascinating analysis of over 89 case
studies of these powerful tactics in action.
You can read all the details here:
http://psychological.generatorsoftware.com/x.php?af=424197
Enjoy!
P.S Click on the link below and you’ll learn
how to squeeze more cash-profits out of the
customers you attract during any economic
downswing, meltdown, or recession... even if
you're on a shoestring budget!
http://psychological.generatorsoftware.com/x.php?af=424197
eBook Generators
Generator Software’s eBook Generator
http://ebook.generatorsoftware.com/x.php?af=424197
************************************
Quick Description
************************************
eBook Generator is a very useful piece of software created by Armand Morin’s company Generator Software. The software not only walks you through the steps to creating your very own eBook, but it compiles everything for you in a very professional finished product.
************************************
What I Like:
************************************
This product has been at the top of it’s category for years and it’s easy to understand why. The layout and structure of this software make creating your eBook a snap. It’s great for anyone looking to create a smart and professional eBook complete with your own graphics (you can customize the whole thing). In addition, you can save your layout as “templates” so that you don’t have to start from scratch the second time around.
Features like internet linking, password protection, eBook search as well as the having the ability to add multimedia files within the eBook, offer free trials, restrict access to certain areas of the eBook and so many others make eBook Generator the leader when it comes to eBook creation.
It also has an amazing security feature which virtually eliminates the chance of someone stealing your eBook as well as a full tracking system so that you can see when and how often your customers are reading your material.
************************************
Things To Watch For:
************************************
One thing to watch for is the format that it uses after creating your eBook. It turns your ebook into an EXE file which is harder to send through email. However, with all the additional features that are available because it is in a EXE file, eBook Generator becomes a no brainer. My recommendation is to simply create a download page for your customers to retrieve your eBook instead of sending the eBook through email.
************************************
Conclusion:
************************************
If you are looking for a way to compile your information into an eBook format then eBook Generator should be at the top of your list. Dollar for dollar, this is by far the best product on the market and the one thing that I like about all Generator Software products is they have a full-time support staff. So if you have questions, you can always get answers.
For more information on this product check out http://ebook.generatorsoftware.com/x.php?af=424197
http://ebook.generatorsoftware.com/x.php?af=424197
************************************
Quick Description
************************************
eBook Generator is a very useful piece of software created by Armand Morin’s company Generator Software. The software not only walks you through the steps to creating your very own eBook, but it compiles everything for you in a very professional finished product.
************************************
What I Like:
************************************
This product has been at the top of it’s category for years and it’s easy to understand why. The layout and structure of this software make creating your eBook a snap. It’s great for anyone looking to create a smart and professional eBook complete with your own graphics (you can customize the whole thing). In addition, you can save your layout as “templates” so that you don’t have to start from scratch the second time around.
Features like internet linking, password protection, eBook search as well as the having the ability to add multimedia files within the eBook, offer free trials, restrict access to certain areas of the eBook and so many others make eBook Generator the leader when it comes to eBook creation.
It also has an amazing security feature which virtually eliminates the chance of someone stealing your eBook as well as a full tracking system so that you can see when and how often your customers are reading your material.
************************************
Things To Watch For:
************************************
One thing to watch for is the format that it uses after creating your eBook. It turns your ebook into an EXE file which is harder to send through email. However, with all the additional features that are available because it is in a EXE file, eBook Generator becomes a no brainer. My recommendation is to simply create a download page for your customers to retrieve your eBook instead of sending the eBook through email.
************************************
Conclusion:
************************************
If you are looking for a way to compile your information into an eBook format then eBook Generator should be at the top of your list. Dollar for dollar, this is by far the best product on the market and the one thing that I like about all Generator Software products is they have a full-time support staff. So if you have questions, you can always get answers.
For more information on this product check out http://ebook.generatorsoftware.com/x.php?af=424197
Leads Can Be a Powerful Way to Build Your Business
Leads can also be a powerful way to build a business if you’re in a remote, rural area; house-bound; living out of the country, but with computer access; if your only free hours are in the middle of the night. . . You get the idea.
This won't be as expensive as you think it might be, because I'm going to tell you not to get a whole lot. The days are gone when you can buys lots of inexpensive leads, plug them into an email AutoResponder system and have them blast out to people. SPAM regulations mean it is no longer possible to just upload a huge list of people into a system and start sending emails. Most of them require that the system sends out a confirmation email to make sure the person actually requested to receive emails from you.
So what do you do? You buy quality leads that you will be able to call or send an E-card to in a quick period of time to take advantage of their freshness. That might be 25 or 50; it might be 100. Don’t get so many you can’t work with them efficiently. You can always order more.
You may also want to go together with some people on your team and order some. Even people who are terrified of the phone can use www.SendOutCards.com/17679 to succeed with leads!
So how do you find the best leads? We’re not going to recommend one company over the other. There are many good ones. Try several, and you be the judge! To start - you can do an online search for: MLM Leads
I am including an article here that was written by Doug Firebaugh. He gives some great information and this will be a good place for you to begin your research!
______________________________________________
MLM Leads. . . That is a sound of music to my ears. Why? I worked MLM Leads for nearly 8 years, and had great success with them. That is why I have a pretty good understanding of what really makes a good MLM Lead, and what does not.
In the pursuit of finding these top 15 Network Marketing Lead companies, there were some requirements and considerations that went into the mix. An MLM lead is only part of the MLM Lead Success Formula. There were 5 things that we looked at when we were considering MLM Lead Companies.
What are they?
1) Quality of the MLM lead.
Quality of lead is everything. There are some great looking websites out there that look totally rocking, but we found that the quality of leads when we called them, were less than what you should expect in an MLM lead.
Beautiful site, great looking logo, lousy leads.
That is why we actually had people order leads, and we called them. We called more than one bunch of leads as well. This at least would give us a feeling of consistency or lack of it. The MLM Lead companies we chose were highly consistent in quality of lead, and people who truly were looking for a business. It took us 7 months to complete the research on MLM leads.
2) Training of working the MLM Leads.
Many of the beautiful sites offered no type of ongoing training, and that was something that really needs to be a part of any good MLM leads programs. There were some that had online training, as well as CDs and training series you could purchase. That was good, but the ongoing live training was the best idea, and we found many MLM leads Companies that did just that.
Training also includes scripts, handling objections, presentation, following up, closing, and other MLM leads topics. There are some HOT MLM leads sites out there that truly delivered on this quality of MLM leads training.
3) MLM Leads Support.
The support factor was key. Once the MLM leads were purchased, was there somehow support in case of need? Most had email support, some had live phone support, and some had live instant message support. There were sites that offered no support, and if you had a challenge with your MLM leads, then good luck.
The support should be somehow resolving issues that arise, including bad MLM leads, wrong numbers or emails, and general problems. The MLM Leads companies we found that were the best, had a support system. And some type of guarantee also should be part of the network marketing lead program.
4) Targeted MLM leads.
Many companies had different types of targeted MLM leads, including company specific, live TV leads, local leads, gender specific, product specific, area code specific, among others. Targeted MLM leads are the favorite of the Networkers I talked to, as it gives people a more focused lead, and a more targeted impact.
5) Pricing of the MLM leads.
This was a huge factor in determining many people''s decision to buy. But to be blunt, you get what you pay for. There are many cheap network marketing home business lead companies with cheap leads, but here is a warning:
Be careful. You get what you pay for.
Ask if you can try maybe 15-20 leads to see if they are worth the money. Many companies give free network marketing leads away to try.
Understand that a great MLM lead may cost you several dollars, and rightfully so.
INFERNO Secret:
An MLM lead purchase is NOT a purchase, but an investment in your business. One good MLM lead can produce tens of thousands of dollars in volume and revenues. If you understand that, then the pricing should not be as important as the quality and training of the Network marketing lead company.
And of course, REPUTATION had a lot to do with the selection as well. Some companies that came across really well, when checked on, did not have a very good reputation for MLM Leads and service.
Soooooo:
What are the Top 15 MLM lead Companies? (They are in no particular order, as all are really good as far as our research would tell us.)
Do your OWN DUE DILIGENCE before you purchase, but these we found are pretty strong as all scored well in the above areas of requirement.
1) Cutting Edge Media
http://www.cuttingedgemedia.com
2) Leads2yoursuccess.com
http://www.leads2yoursuccess.com
3) Networkleads.com
http://www.networkleads.com
4) LeadsLab MLM leads
http://www.leadslab.com
5) Leaders Club MLM leads
http://www.leadersclub.com
6)Traffic Oasis (Need a referral source for this one)
http://www.trafficoasis.com
7) Fast MLM Leads
http://www.fastmlmleads.com
8) Pro MLM Leads
http://www.promlmleads.com
9) NPros (Company specific mlm leads)
http://www.npros.com
10) Jungle Leads
http://www.jungleleads.com
11) Optimized Leads
http://www.optimizedleads.com
12) Laser Leads
http://www.laserleads.com
13) Leads Lists
http://www.leadslists.com
14) MLM leads.com
http://www.mlmleads.com
There ARE other good MLM lead companies out there, depending on what you are looking for. But these we found as far as research, were the better ones, and some were beyond exceptional.
MLM leads are a great source of NEW BLOOD for your business. You can find Gold mine after Gold mine, in a good Network marketing lead and great MLM Leads.
This won't be as expensive as you think it might be, because I'm going to tell you not to get a whole lot. The days are gone when you can buys lots of inexpensive leads, plug them into an email AutoResponder system and have them blast out to people. SPAM regulations mean it is no longer possible to just upload a huge list of people into a system and start sending emails. Most of them require that the system sends out a confirmation email to make sure the person actually requested to receive emails from you.
So what do you do? You buy quality leads that you will be able to call or send an E-card to in a quick period of time to take advantage of their freshness. That might be 25 or 50; it might be 100. Don’t get so many you can’t work with them efficiently. You can always order more.
You may also want to go together with some people on your team and order some. Even people who are terrified of the phone can use www.SendOutCards.com/17679 to succeed with leads!
So how do you find the best leads? We’re not going to recommend one company over the other. There are many good ones. Try several, and you be the judge! To start - you can do an online search for: MLM Leads
I am including an article here that was written by Doug Firebaugh. He gives some great information and this will be a good place for you to begin your research!
______________________________________________
MLM Leads. . . That is a sound of music to my ears. Why? I worked MLM Leads for nearly 8 years, and had great success with them. That is why I have a pretty good understanding of what really makes a good MLM Lead, and what does not.
In the pursuit of finding these top 15 Network Marketing Lead companies, there were some requirements and considerations that went into the mix. An MLM lead is only part of the MLM Lead Success Formula. There were 5 things that we looked at when we were considering MLM Lead Companies.
What are they?
1) Quality of the MLM lead.
Quality of lead is everything. There are some great looking websites out there that look totally rocking, but we found that the quality of leads when we called them, were less than what you should expect in an MLM lead.
Beautiful site, great looking logo, lousy leads.
That is why we actually had people order leads, and we called them. We called more than one bunch of leads as well. This at least would give us a feeling of consistency or lack of it. The MLM Lead companies we chose were highly consistent in quality of lead, and people who truly were looking for a business. It took us 7 months to complete the research on MLM leads.
2) Training of working the MLM Leads.
Many of the beautiful sites offered no type of ongoing training, and that was something that really needs to be a part of any good MLM leads programs. There were some that had online training, as well as CDs and training series you could purchase. That was good, but the ongoing live training was the best idea, and we found many MLM leads Companies that did just that.
Training also includes scripts, handling objections, presentation, following up, closing, and other MLM leads topics. There are some HOT MLM leads sites out there that truly delivered on this quality of MLM leads training.
3) MLM Leads Support.
The support factor was key. Once the MLM leads were purchased, was there somehow support in case of need? Most had email support, some had live phone support, and some had live instant message support. There were sites that offered no support, and if you had a challenge with your MLM leads, then good luck.
The support should be somehow resolving issues that arise, including bad MLM leads, wrong numbers or emails, and general problems. The MLM Leads companies we found that were the best, had a support system. And some type of guarantee also should be part of the network marketing lead program.
4) Targeted MLM leads.
Many companies had different types of targeted MLM leads, including company specific, live TV leads, local leads, gender specific, product specific, area code specific, among others. Targeted MLM leads are the favorite of the Networkers I talked to, as it gives people a more focused lead, and a more targeted impact.
5) Pricing of the MLM leads.
This was a huge factor in determining many people''s decision to buy. But to be blunt, you get what you pay for. There are many cheap network marketing home business lead companies with cheap leads, but here is a warning:
Be careful. You get what you pay for.
Ask if you can try maybe 15-20 leads to see if they are worth the money. Many companies give free network marketing leads away to try.
Understand that a great MLM lead may cost you several dollars, and rightfully so.
INFERNO Secret:
An MLM lead purchase is NOT a purchase, but an investment in your business. One good MLM lead can produce tens of thousands of dollars in volume and revenues. If you understand that, then the pricing should not be as important as the quality and training of the Network marketing lead company.
And of course, REPUTATION had a lot to do with the selection as well. Some companies that came across really well, when checked on, did not have a very good reputation for MLM Leads and service.
Soooooo:
What are the Top 15 MLM lead Companies? (They are in no particular order, as all are really good as far as our research would tell us.)
Do your OWN DUE DILIGENCE before you purchase, but these we found are pretty strong as all scored well in the above areas of requirement.
1) Cutting Edge Media
http://www.cuttingedgemedia.com
2) Leads2yoursuccess.com
http://www.leads2yoursuccess.com
3) Networkleads.com
http://www.networkleads.com
4) LeadsLab MLM leads
http://www.leadslab.com
5) Leaders Club MLM leads
http://www.leadersclub.com
6)Traffic Oasis (Need a referral source for this one)
http://www.trafficoasis.com
7) Fast MLM Leads
http://www.fastmlmleads.com
8) Pro MLM Leads
http://www.promlmleads.com
9) NPros (Company specific mlm leads)
http://www.npros.com
10) Jungle Leads
http://www.jungleleads.com
11) Optimized Leads
http://www.optimizedleads.com
12) Laser Leads
http://www.laserleads.com
13) Leads Lists
http://www.leadslists.com
14) MLM leads.com
http://www.mlmleads.com
There ARE other good MLM lead companies out there, depending on what you are looking for. But these we found as far as research, were the better ones, and some were beyond exceptional.
MLM leads are a great source of NEW BLOOD for your business. You can find Gold mine after Gold mine, in a good Network marketing lead and great MLM Leads.
10 Serious AdWords Beginners Mistakes
1. Neglecting to Split-Test Your Ads. I've gotta say one of the coolest discoveries of my whole life was, in my first week of playing with AdWords, noticing that "create new ad" link and seeing that I could create a 2nd and 3rd and 4th ad and try different text. Running them simultaneously, then seeing how teeny tiny changes made huge differences. I still get jazzed about this. It's like practicing psychology without a license.
2. Letting Google Retire Your Ads Without Testing: In Campaign Settings, when you turn "Optimize Ad Serving" OFF, you declare a winner and a loser much faster. Turn that option off if you're checking in every day.
3. Split Testing for Improved CTR Only: At first, Click Thru Rate is the only thing you can measure. You want it high so you get the most traffic. But eventually what REALLY matters is conversion rate and cost per new customer. Sometimes high CTR ads don't bring buyers. Conversion is what matters most.
4. Ignoring the Display URL Line in your Ad: If you own www.redwagon.com, you should try www.RedWagon.com, and www.RedWagon.com/RadioFlyer, or www.RadioFlyer.RedWagon.com, or RedWagonStore.com. Tiny hinges swing big doors.
5. Creating Ad Groups with Unrelated Keywords: Do not write an ad and dump every keyword under the sun into the ad group. Make tight ad groups based on a narrow set of related keywords matched closely to the ads and the landing page. Ignore this important tip and you'll find that you have a lot of people clicking on your ad, only to exit the page real quickly because it's not what they were looking for. Your advertising cost will be very high and you won't receive a good return on your advertising investment.
6. Muddying Search and Content Results: If you run all three streams of traffic (Google / Search / Content Network) through the same ad group, you lose the ability to distinguish among the very different kinds of traffic. I prefer to separate Google & Search from Content, in different campaigns.
7. Ignoring the 80/20 Principle: The 80/20 Rule says that the vast majority of outputs (impressions, clicks, leads, sales) are caused by a very small minority of inputs (ad groups, ads and keywords.) Spend your time on the vital few instead of the insignificant many.
8. Declaring Split-Test Winners Too Slowly: If you can declare a winner twice as fast, your site improves twice as fast. I recommend combing through your ads as often as you can announce a winner. If you go to www.splittester.com you can enter the # of clicks and the CTR of any two ads and it'll tell you whether the better one is really better, or if it might just be luck.
9. Declaring Split-Test Winners to Quickly: If one ad got 1% and 5 clicks, and the other got 2% and 8 clicks, that's not enough clicks to know for sure the winner is a sure thing. Again, let www.splittester.com decide their fate. Rule of thumb: 20+ clicks on each ad.
10. Ignoring negative keywords: Just about ANY ad group should probably have some negative keywords. It should always be on your checklist. It increases your Click Thru Rate because your ads don't get shown to people who shouldn't see them. Less waste.
2. Letting Google Retire Your Ads Without Testing: In Campaign Settings, when you turn "Optimize Ad Serving" OFF, you declare a winner and a loser much faster. Turn that option off if you're checking in every day.
3. Split Testing for Improved CTR Only: At first, Click Thru Rate is the only thing you can measure. You want it high so you get the most traffic. But eventually what REALLY matters is conversion rate and cost per new customer. Sometimes high CTR ads don't bring buyers. Conversion is what matters most.
4. Ignoring the Display URL Line in your Ad: If you own www.redwagon.com, you should try www.RedWagon.com, and www.RedWagon.com/RadioFlyer, or www.RadioFlyer.RedWagon.com, or RedWagonStore.com. Tiny hinges swing big doors.
5. Creating Ad Groups with Unrelated Keywords: Do not write an ad and dump every keyword under the sun into the ad group. Make tight ad groups based on a narrow set of related keywords matched closely to the ads and the landing page. Ignore this important tip and you'll find that you have a lot of people clicking on your ad, only to exit the page real quickly because it's not what they were looking for. Your advertising cost will be very high and you won't receive a good return on your advertising investment.
6. Muddying Search and Content Results: If you run all three streams of traffic (Google / Search / Content Network) through the same ad group, you lose the ability to distinguish among the very different kinds of traffic. I prefer to separate Google & Search from Content, in different campaigns.
7. Ignoring the 80/20 Principle: The 80/20 Rule says that the vast majority of outputs (impressions, clicks, leads, sales) are caused by a very small minority of inputs (ad groups, ads and keywords.) Spend your time on the vital few instead of the insignificant many.
8. Declaring Split-Test Winners Too Slowly: If you can declare a winner twice as fast, your site improves twice as fast. I recommend combing through your ads as often as you can announce a winner. If you go to www.splittester.com you can enter the # of clicks and the CTR of any two ads and it'll tell you whether the better one is really better, or if it might just be luck.
9. Declaring Split-Test Winners to Quickly: If one ad got 1% and 5 clicks, and the other got 2% and 8 clicks, that's not enough clicks to know for sure the winner is a sure thing. Again, let www.splittester.com decide their fate. Rule of thumb: 20+ clicks on each ad.
10. Ignoring negative keywords: Just about ANY ad group should probably have some negative keywords. It should always be on your checklist. It increases your Click Thru Rate because your ads don't get shown to people who shouldn't see them. Less waste.
Offline Automated Follow-Up Systems
As home business owners / network marketers, we all know that the fortune is in the follow-up. We spend days getting our autoresponder sequences set up right, we spend hours tweaking copy and doing everything we can because we know that most of our money is made when we follow up with our customers.
Yet for some reason, when it comes to offline promotion, even those guys who are doing it, usually stop after 1 letter, or 1 phone call.
You may be asking ‘What’s an Auto-Responder?’. Here's a great link, that even lets you test drive it free!
http://www.aweber.com/?221270.
Basically, you set up your messages to be sent to your prospects over a period of time. This system will even let you set up a data capture window that you can paste into your website so that when people want more information, they enter their name / email / phone number / address (whatever you want to capture) and your email autoresponder takes care of sending emails out to each person for you.
I think the biggest reason that most people don't followup offline is that it’s very hard to automate things offline. I did start using one system that is very powerful to automate our offline marketing. I’ll tell you their name in a minute, but let me explain how it works first.
What happens, is that after someone becomes a buyer, I sign into a special website. I then add the buyer’s contact information into our database. That system then sends them a postcard immediately thanking them for their order, and giving them information about how to reach me (customer support). I do this for my own network marketing company, a skin care and nutrition product. Yes, in this case, ‘customer support’ is really just me and my husband.
Then a few days later, it sends another card telling them about the ways I would compensate them for referrals [now I have them advertising for me], then about 2 weeks later I may send another one up selling another product that compliments what they purchased the first time (like, a sea salt scrub if they ordered a body lotion or an adult vitamin product if they ordered a teen vitamin). Then, each month, I’ll send them a card letting them know what monthly specials I have for that specific month. I also know about how long the product they purchased will last, so I’ll automatically send them a reminder about it being time to reorder. In each card, I’ll give them my direct phone number, my hours of operation and my website address so they can order online anytime in the comfort of their own home… at 2:30 in the morning if they want!
It works just like an email autoresponder, but with postcards and greeting cards. You are able to upload your own picture, add your own signatures, personalize the cards with your buyers name, AND even have the cards written in your OWN handwriting.
It’s a VERY powerful system that I started using for my skin care business in December of 2006. Since I began implementing this system, I've received more referrals and more repeat customers for my skin care and nutrition products. It's even great for direct mail because I can import the list of prospects that I buy from a lead company and send all of those prospects the same postcards and cards! I just set up a campaign and click a few buttons and I never have to worry about it again. I can send thousands of cards and postcards all at one time! And, they print the card for me, put in in an envelope, print the envelope, put a stamp on it and take it to the mailbox! I never have to lick an envelope or deal with those sticky stamps!
Here are just a few of the things I've seen since using it:
• Increase in customer referrals
• More backend sales
• Reduced refund rates
• Higher levels of customer satisfaction
• Money saved on direct mail
• And much more...
It costs about $1.00 to send out each card. The company’s name is Send Out Cards and I actually set up a page for you on the company’s website where you can send out a card and I’ll cover the costs for you (just so you can see how powerful the system is). You can choose from over 7,000 cards and postcards. It's quite amazing, and sure beats going to the drug store or WalMart to look for cards. I don't have time for that. Do you?
Just visit: www.SendOutCards.com/17679 and click on the button “Send A Free Card Now.”
They key here again is to try to automate your offline marketing to make it more like internet marketing by using automated follow up systems.
Hope this post helps!
Yet for some reason, when it comes to offline promotion, even those guys who are doing it, usually stop after 1 letter, or 1 phone call.
You may be asking ‘What’s an Auto-Responder?’. Here's a great link, that even lets you test drive it free!
http://www.aweber.com/?221270.
Basically, you set up your messages to be sent to your prospects over a period of time. This system will even let you set up a data capture window that you can paste into your website so that when people want more information, they enter their name / email / phone number / address (whatever you want to capture) and your email autoresponder takes care of sending emails out to each person for you.
I think the biggest reason that most people don't followup offline is that it’s very hard to automate things offline. I did start using one system that is very powerful to automate our offline marketing. I’ll tell you their name in a minute, but let me explain how it works first.
What happens, is that after someone becomes a buyer, I sign into a special website. I then add the buyer’s contact information into our database. That system then sends them a postcard immediately thanking them for their order, and giving them information about how to reach me (customer support). I do this for my own network marketing company, a skin care and nutrition product. Yes, in this case, ‘customer support’ is really just me and my husband.
Then a few days later, it sends another card telling them about the ways I would compensate them for referrals [now I have them advertising for me], then about 2 weeks later I may send another one up selling another product that compliments what they purchased the first time (like, a sea salt scrub if they ordered a body lotion or an adult vitamin product if they ordered a teen vitamin). Then, each month, I’ll send them a card letting them know what monthly specials I have for that specific month. I also know about how long the product they purchased will last, so I’ll automatically send them a reminder about it being time to reorder. In each card, I’ll give them my direct phone number, my hours of operation and my website address so they can order online anytime in the comfort of their own home… at 2:30 in the morning if they want!
It works just like an email autoresponder, but with postcards and greeting cards. You are able to upload your own picture, add your own signatures, personalize the cards with your buyers name, AND even have the cards written in your OWN handwriting.
It’s a VERY powerful system that I started using for my skin care business in December of 2006. Since I began implementing this system, I've received more referrals and more repeat customers for my skin care and nutrition products. It's even great for direct mail because I can import the list of prospects that I buy from a lead company and send all of those prospects the same postcards and cards! I just set up a campaign and click a few buttons and I never have to worry about it again. I can send thousands of cards and postcards all at one time! And, they print the card for me, put in in an envelope, print the envelope, put a stamp on it and take it to the mailbox! I never have to lick an envelope or deal with those sticky stamps!
Here are just a few of the things I've seen since using it:
• Increase in customer referrals
• More backend sales
• Reduced refund rates
• Higher levels of customer satisfaction
• Money saved on direct mail
• And much more...
It costs about $1.00 to send out each card. The company’s name is Send Out Cards and I actually set up a page for you on the company’s website where you can send out a card and I’ll cover the costs for you (just so you can see how powerful the system is). You can choose from over 7,000 cards and postcards. It's quite amazing, and sure beats going to the drug store or WalMart to look for cards. I don't have time for that. Do you?
Just visit: www.SendOutCards.com/17679 and click on the button “Send A Free Card Now.”
They key here again is to try to automate your offline marketing to make it more like internet marketing by using automated follow up systems.
Hope this post helps!
Do Your Potential Customers Forget About You?
[By: Tom Kulzer]
Your web business probably gets product inquiries from potential customers around the globe. Inquiries come via e-mail and your web site, and you try to send information to each hot prospect as quickly as you can. You know that you can drastically increase the likelihood of making a sale by satisfying each person's need for information quickly!
But, after you've delivered that first bit of information to your prospect, do you send him any further information?
If you are like most Internet marketers, you don't.
When you don't follow that initial message with additional information later on, you let a valuable prospect slip from your grasp! This is a potential customer who may have been very interested in your products, but who lost your contact information, or was too busy to make a purchase when your first message reached him. Often, a prospect will purposely put off making a purchase, to see if you find him important enough to follow up with later. When he doesn't receive a follow up message from you, he will take his business elsewhere.
Are you losing profits due to inconsistent and ineffective follow up?
Following up with leads is more than just a process - it's an art. In order to be effective, you need to design a follow up system, and stick to it, EVERY DAY! If you don't follow up with your prospects consistently, INDIVIDUALLY, and in a timely fashion, then you might as well forget the whole follow up process.
Consistent follow up gets results!
When I first started marketing and following up with prospects, I used a follow up method that I now call the "List Technique." I had a large database containing the names and e-mail addresses of people who had specifically requested information about my products and services. These prospects had already received my first letter by the time they requested more information, so I used the company's latest news as a follow up piece. I would write follow up newsletters every now and then, and send them, in one mass mailing, to everyone who had previously requested information from me. While this probably did help me win a few additional orders, it wasn't a very good follow up method. Why isn't the "List Technique" very effective?
The List Technique isn't consistent. Proponents of the List Technique tend to only send out follow up messages when their companies have "big news".
List Technique messages don't give the potential customer any additional information about the product or service in question. He can't make a more informed buying decision after receiving a newsletter! If someone is wondering whether your company sells the best knick-knacks, what does he care that you've just moved your headquarters?
List Technique messages convey a "big list" mentality to your potential customers. When I used to write follow up messages using the List Technique, I was writing news bulletins to everyone I knew! I should have been sending a personal message to each individual who wanted to know more about my products.
What follow up method really works?
Following up with each lead individually, multiple times, but at set intervals, and with pre-written messages, will dramatically increase sales! Others who use this same technique confirm that they have all at least doubled the sales of various products! In order to set this system up, though, you need to do some planning.
First, you'll need to develop your follow up messages. If you've been marketing on the Internet for any length of time, then you should already have a first informative letter. Your second letter marks the beginning of the follow up process, and should go into more detail than the first letter. Fill this letter with details that you didn't have the space to add to the first letter. Stress the BENEFITS of your products or services!
Your next 2-3 follow up messages should be rather short. Include lists of the benefits and potential uses of your products and services. Write each letter so that your prospects can skim the contents, and still see the full force of your message.
The next couple of follow up messages should create a sense of urgency in your prospect's mind. Make a special offer, giving him a reason to order NOW instead of waiting any longer. After reading these follow up messages, your prospect should want to order immediately!
Phrase each of your final 1 or 2 follow up messages in the form of a question. Ask your prospect why he hasn't yet placed an order? Try to get him to actually respond. Ask if the price is to high, the product isn't the right color or doesn't have the right features, or if he is looking for something else entirely. (By this time, it's unlikely that this person will order from you. However, his feedback can help you modify your follow up letters or products, so that other prospects will order from you.)
The timing of your follow up letters is just as important as their content. You don't want one prospect to receive a follow up the day after he gets your initial informative letter, while another prospect waits weeks for a follow up!
Always send an initial, informative letter as soon as it is requested, and send the first follow up 24 hours afterwards. You want your hot prospects to have information quickly, so that they can make informed buying decisions!
Send the next 2-3 follow up messages between 1 and 3 days apart. Your prospect is still hot, and is probably still shopping around! Tell him about the benefits of your products and services, as opposed to your competitors'. You will make the sale!
Send the final follow up messages later on. You certainly don't want to annoy your prospect! Make sure that these last letters are at least 4 days apart.
Following up effectively seems complicated, but it doesn't have to be! So many potential customers are lost because of poor follow up - don't you want to be one of the few to get it right?
Tom Kulzer, CEO and Founder of Newtown, PA based AWeber Communications, Inc. an opt-in email service provider. With 7 years managing opt-in follow up and newsletters for small businesses, email deliverability is an integral part of day to day operations. Learn more: http://www.aweber.com/?221270 and http://www.deliverymonitor.com/?536
Your web business probably gets product inquiries from potential customers around the globe. Inquiries come via e-mail and your web site, and you try to send information to each hot prospect as quickly as you can. You know that you can drastically increase the likelihood of making a sale by satisfying each person's need for information quickly!
But, after you've delivered that first bit of information to your prospect, do you send him any further information?
If you are like most Internet marketers, you don't.
When you don't follow that initial message with additional information later on, you let a valuable prospect slip from your grasp! This is a potential customer who may have been very interested in your products, but who lost your contact information, or was too busy to make a purchase when your first message reached him. Often, a prospect will purposely put off making a purchase, to see if you find him important enough to follow up with later. When he doesn't receive a follow up message from you, he will take his business elsewhere.
Are you losing profits due to inconsistent and ineffective follow up?
Following up with leads is more than just a process - it's an art. In order to be effective, you need to design a follow up system, and stick to it, EVERY DAY! If you don't follow up with your prospects consistently, INDIVIDUALLY, and in a timely fashion, then you might as well forget the whole follow up process.
Consistent follow up gets results!
When I first started marketing and following up with prospects, I used a follow up method that I now call the "List Technique." I had a large database containing the names and e-mail addresses of people who had specifically requested information about my products and services. These prospects had already received my first letter by the time they requested more information, so I used the company's latest news as a follow up piece. I would write follow up newsletters every now and then, and send them, in one mass mailing, to everyone who had previously requested information from me. While this probably did help me win a few additional orders, it wasn't a very good follow up method. Why isn't the "List Technique" very effective?
The List Technique isn't consistent. Proponents of the List Technique tend to only send out follow up messages when their companies have "big news".
List Technique messages don't give the potential customer any additional information about the product or service in question. He can't make a more informed buying decision after receiving a newsletter! If someone is wondering whether your company sells the best knick-knacks, what does he care that you've just moved your headquarters?
List Technique messages convey a "big list" mentality to your potential customers. When I used to write follow up messages using the List Technique, I was writing news bulletins to everyone I knew! I should have been sending a personal message to each individual who wanted to know more about my products.
What follow up method really works?
Following up with each lead individually, multiple times, but at set intervals, and with pre-written messages, will dramatically increase sales! Others who use this same technique confirm that they have all at least doubled the sales of various products! In order to set this system up, though, you need to do some planning.
First, you'll need to develop your follow up messages. If you've been marketing on the Internet for any length of time, then you should already have a first informative letter. Your second letter marks the beginning of the follow up process, and should go into more detail than the first letter. Fill this letter with details that you didn't have the space to add to the first letter. Stress the BENEFITS of your products or services!
Your next 2-3 follow up messages should be rather short. Include lists of the benefits and potential uses of your products and services. Write each letter so that your prospects can skim the contents, and still see the full force of your message.
The next couple of follow up messages should create a sense of urgency in your prospect's mind. Make a special offer, giving him a reason to order NOW instead of waiting any longer. After reading these follow up messages, your prospect should want to order immediately!
Phrase each of your final 1 or 2 follow up messages in the form of a question. Ask your prospect why he hasn't yet placed an order? Try to get him to actually respond. Ask if the price is to high, the product isn't the right color or doesn't have the right features, or if he is looking for something else entirely. (By this time, it's unlikely that this person will order from you. However, his feedback can help you modify your follow up letters or products, so that other prospects will order from you.)
The timing of your follow up letters is just as important as their content. You don't want one prospect to receive a follow up the day after he gets your initial informative letter, while another prospect waits weeks for a follow up!
Always send an initial, informative letter as soon as it is requested, and send the first follow up 24 hours afterwards. You want your hot prospects to have information quickly, so that they can make informed buying decisions!
Send the next 2-3 follow up messages between 1 and 3 days apart. Your prospect is still hot, and is probably still shopping around! Tell him about the benefits of your products and services, as opposed to your competitors'. You will make the sale!
Send the final follow up messages later on. You certainly don't want to annoy your prospect! Make sure that these last letters are at least 4 days apart.
Following up effectively seems complicated, but it doesn't have to be! So many potential customers are lost because of poor follow up - don't you want to be one of the few to get it right?
Tom Kulzer, CEO and Founder of Newtown, PA based AWeber Communications, Inc. an opt-in email service provider. With 7 years managing opt-in follow up and newsletters for small businesses, email deliverability is an integral part of day to day operations. Learn more: http://www.aweber.com/?221270 and http://www.deliverymonitor.com/?536
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