The "Must Have" Skill

We've got about a month left in 2007, so let's get to work, change
other's lives, change OUR lives, and make some money. 2008 is going to be your best year ever if I have anything to do with it.

If you want to triple your income this year and finally take
control of your financial destiny, then I highly recommend you do
everything I say.

Successful entrepreneurs are eager students. I know I am, and as of
today, the new school semester is officially in session.

Let's go ahead and assume we're getting a fresh start for the new
year...

Back to day one as an entrepreneur...

What's going to serve as your foundation?

What do you need to know more than anything else that will affect
every aspect of your business from this day forward?

What's the one skill that will have more of an impact on your
income and the number of distributors your sponsor... the one skill
that will give you complete power over the fate of your entire
business... the one skill that you simply cannot move forward in any
fashion without?

Well it's not your phone skills, it's not Google Adwords, it's not
SEO, and it's not YouTube...

It's the un-sexy, un-assuming, 11-letter word that spells
"copywriting".

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Here's why copywriting has such an impact...

This business is all about leverage... By the very definition of
"M.L.M", our compensation plans are structured to pay a small
percentage of production, on a large number of people. We get to
leverage the actions and results of many.

Well in order to build an organization of many, you have to be able
to leverage yourself as the builder of the business.

Brad Pitt makes as much money as he does because he has millions of
TV commercials, (marketing machines), selling his movies for him.

Successful networkers do the same thing. They aren't handing out
fliers one-at-time to strangers, or holding meetings with 10 people
in a room. They have 1000's of pay-per-click ads promoting their
opportunity for them to 1000's of people around the world 24/7.
They have auto responder messages that build relationships, and
sell their products for them, automatically whether they're at work
or on the beach.

Sales letters never complain. They never call in sick. They never
quit, and they always give a PERFECT presentation.

Could you imagine if Brad Pitt had to call people by phone and
persuade them to go see his movie?

You'd probably think he was crazy right?

We'll isn't that what most networkers are doing? Calling all of
their leads one at a time to persuade them to join their
opportunity?

Scary huh!?

You need to talk to 5,000 leads at once through a medium such as a
letter, video, or email, and let the interested people raise their
hands and come to you, and COPYWRITING is what allows you to do that effectively.

And you probably do that some of that stuff now in one way or
another...You probably have an email autoresponder, and you probably do some kind of advertising.

BUT...

There's a very good chance that you're not getting the kind of
results you think you should...

I can't tell you how many times I've been asked by distributors to
show them how to write an autoresponder series that will get their
prospects salivating with desire to call them and get started,
credit card in hand.

Their emails simply don't produce that kind of reaction and they
can't figure out why.

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Same goes for writing Google ads and sales letters. Some produce
leads, distributors, and sales like a champ, while others
strike-out.

And the difference between the two is what we're talking about... The
skill of copywriting... the magic fairy-dust sprinkled on top of
written words that turn them into a living, breathing sales person
that recruits and makes money for you.

You can't just write a sales letter and call yourself a copywriter,
any more than you could recite some lines from a movie and call
yourself an actor. Like everything else in life, it's a skill set
that requires some study.

But thankfully, there are some short-cuts you can take. You don't
have to reinvent the wheel here, and you wouldn't want to.

Some great resources I highly recommend are Dan Kennedy's book,
"The Ultimate Sales Letter" which you can buy at Barnes And Nobles
or Amazon for about $15.00.

Another "must read", is "Scientific Advertising" by Claude Hopkins.
This is one of the oldest/best books every written on the topic and
I'd like to give you a free copy. You can click here to download it
right now....
www.topsecretswipefile.com/scientificadvertising.pdf

Finally, (and most importantly), you'll want to study and learn
from the individuals who are already in your market, and producing
big results with their copy.

People who know what works and who literally earn a living writing
copy are the best ones to learn from. Here's the web page:


http://www.topsecretswipefile.com/8WaysToFail.html


This guy is AMAZING when it comes to writing letters and websites
that get your prospects to whip out their wallets and BUY, and his
under-the-radar style is perfect for the over-hyped networking
industry.

So to recap, I consider this skill the foundation for you entire
business.

You've got to learn how to write effective copy because you need to...

- Write ads that generate traffic
- Write capture pages that produce leads
- Write a sales letter that sells your opportunity for you.
- Write an email series that gets your leads to call you.
- Write training emails that motivate your team to take action
- And so on...

What in the world are you going to do if you don't learn this skill?

I know... You'll be stuck buying leads and dropping business cards in
bathrooms like everyone else.

Anyway... Enough of my rant for today.

This is my biggest piece of advice for turning 2008 into your
break-out year.

Don't miss it: http://www.topsecretswipefile.com/8WaysToFail.html